REAL CRAFT
REAL RACING
Since 2016 REAL has established itself as the ‘go to’ provider of bespoke race seat inserts and fitting experts for many of the leading teams and drivers in Formula 1™, DTM, WEC, GP2, F3, GT and Historic racing.
For us, it’s all about occupant design
Optimising driver position and enhancing driver performance.
There is no absolute ‘off the shelf’ solution for authentic driver seating customisation. Every driver is unique, therefore, each has specific requirements in order to optimise their potential in the car, without compromise. The return on investment is REAL performance.
BESPOKE TECHONLOGY
Ergonomics is the science of designing environments and products to match the individuals who use them. It is also known as human factors, describes the information about humans in working situations. Proper ergonomic design is necessary to prevent repetitive strain injuries, which can develop over time and can lead to long-term disability. When designing your product you must be aware of, it must fit the person it is designed for. For example adults and children come in different shapes and sizes is there a way to make a chair which is suitable for both age groups, this is what we need to think about as a group to decide. It takes account of the workers capabilities and limitations in seeking to ensure that tasks, equipment, information and the environment suit each worker.
GOING THE DISTANCE
The Real Team are based in Surrey, we travel around the world to create bespoke custom-made seat for their clients.
We employ an analytic, process-driven approach to every aspect of producing a custom race seat. Working with, and understanding each drivers’ specific requirements ensures that we can deliver an optimal seat, designed, manufactured to very high standards of quality and to regulatory specifications.
Consider the hours, days, and months that go into the design, manufacturing, testing, and construction of all the components that are required to optimise the performance of a racing car – why compromise on the seat? The one component that really ‘connects’ a driver to the car! We believe that the drivers ‘office’ needs the best seat available as this is such a vital part of the driver interface.
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